Client:
CropHealth AB
Case:
Rebrand
Services:
Allow us to introduce the (at the time of writing this) newest addition to the family: CropHealth.
What started out as a helping hand with print-house services ended up being a solid relationship
in marketing and production.
CropHealth is a company dealing with ..well, crop health. They’ve been part of the field (ha)
for a number of years bringing expertise, analysis and great products
to greenkeepers and groundskeepers alike.
With a refreshed brand identity, a complete makeover of the product shot catalogue,
a completely new website, and a film showing exactly what it is that they do, this is what they look like now.
We hung around with the CropHealth gang for a few trips out on various greens, talking to greenkeepers, and filming their work together.
Additionally, we visited their facilities in Helsingborg, to see the production and logistics of their products.
Writer & Director
Adam K. Koch
Graphic Designer
Elin Aje Morken
Director of Photography
Adam K. Koch
Gaffer
Adam K. Koch
Editor & Colourist
Adam K. Koch
Web Design
Adam K. Koch
Web Design & Graphic Design
If you want to shoot an ad for your company, you need to have somewhere to put it, right?
That’s why we built CropHealth a new website from the ground up, with an intuitive design, and ease of use in mind.
Our thought process behind the design was that the website should function like a tool for the greenkeepers and groundkeepers visiting it often. Simple, robust and fast.
And if you want a new website, you’d of course need to have a complete brand identity.
Our friends at CropHealth didn’t exactly need a completely new identity from the ground up.
They already had some bits and pieces that would make for a great graphic profile
if we were just to put those pieces together, and spruce them up a little.
This is what we came up with!
Old Logo
Our vision
