We must be doing something right here, as this is the third project in a row together with Dole Nordic,
producing their brand film showcasing their partnership and appearance at the Sweden Rock Festival for 2025, as well as some stills for their product lineup.
The video was shot as videography and delivered in multiple lengths and formats, for SoMe and pre-rolls.
It’s always fun to get a little break from call sheets, lighting diagrams and pre-production. That’s what videography is to cinematography.
When you’re shooting videography, you’re essentially shooting all B-roll: unplanned material, with no larger control over lighting or even actions in the shot.
That becomes a fun challenge in the cut later, as this is where you try to piece together a story, rather than having it written beforehand, and then shooting for that.
